Certified Professional In Healthcare Marketing (CPHM)

Approved from American institute for healthcare. Inclusive

CME hours

 

 

CPHM  course focuses on the unique needs of marketing in the healthcare industry, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals.

 

WHO SHOULD CONSIDER CERTIFICATION

·​Physicians

 ·Nurses​ ·Pharmacists​
·Patient Safety Professionals​ ·Quality and Risk Management Professionals​ ·Health Care Executives​
· Non-Clinical Health Care Professionals​

· All other health care professionals with the requisite background​

TOPICS INCLUDE:

  • Healthcare Marketing – Overview
  • Physician, patient, and hospital interactions
  • Alignment of strategic marketing efforts to the mission, vision, and values
  • Marketing Mix
  • Competitive Market Analysis
  • Developing Marketing Plan
  • Marketing Research Process
  • Marketing Information Systems
  • Developing Customer Loyalty
  • Blake & Mouton’s Sales Grid
  • Igor Ansoff’s Product-Market Expansion Grid
  • Martin Lindstrom’s 5-D Brand Sensogram
  • Michael Porter’s Value Chain
  • Customer Relationship Management
  • The DAGMAR Marketing Communications Spectrum
  • Monitoring Marketing Performance
  • Conflict management techniques
  • Ethics of Healthcare Marketing
  • Legal Issues in Healthcare Marketing
  • Sample Marketing Plans
  • Sample Business Plans
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